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Targeted Advertising Specifications

Naylor offers a variety of products to help you achieve your marketing goals through strategic targeted advertising campaigns. Please use the below outline to confirm all creative specifications required per product.

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4 standard required sizes:

  • 728×90
  • 300×250
  • 160×600
  • 320×50

File types accepted:

  • JPG, PNG, GIF (static or animated) file types
  • Third-party tags accepted for impression and click tracking

File Size: 200 KB max

4 standard required sizes:

  • 728×90
  • 300×250
  • 160×600
  • 320×50

File types accepted:

  • JPG, PNG, GIF (static or animated) file types
  • Third-party tags accepted for impression and click tracking

File Size: 200 KB max

Geo Fencing can be offered in the following ways:

  • Device ID Targeting – target all mobile devices that were captured in a specific location at a certain time within the last 12 months. Perfect for targeting the attendees from an annual trade show last year in preparation for next year’s show
    • Specs required: physical address(es) and date ranges for lookback targeting
    • Device IDs can be selected by specific demographic options for more niche targeting. View Demographic Selector Targeting Options
    • Device IDs can be selected by business categories as well, allowing you to target a specific type of business by city, state, series of zip codes. View Quick Select Category Targeting Options
  • Microproximity – Target people on their mobile devices based on where they are in real time. Perfect for targeting and delivering ads to attendees at a conference while they are walking the show floor
    • Specs required: physical address(es) and date ranges for real-time targeting

Download the PDF version here.

Short description: 90 characters or less

  • Long description: 140 characters or less

Short title: 25 characters or less

  • Long title: 90 characters or less

Creative image:

  • Recommended: 1200×1200 pixels (minimum 1200×627 pixels)
  • File size: under 1 MB
  • Please send multiple images for consideration (5-10 if possible)

Logo:

  • Minimum: 1 logo, transparent PNG file
    • Recommended: two versions (light & dark)
  • Maximum size: 200×200 pixels

Call to action: 25 characters or less

Advertiser name: 25 characters or less

Download the PDF version here.

File types accepted:

  • MP4, FLV, WebM, MOV, MPG, MPEG

File size:

  • 200 MB

Length:

  • 15, 30, or 60 seconds
  • Recommended: 30 seconds or less

Ad formats:

  • Recommended: aspect ratio – 16:9; size – 1920 x 1080

Bitrate:

  • Greater than or equal to 2500 kbps

Third-party tracking options:

  • Tracking pixels are accepted to track various events when an impression occurs
    • Start
    • Midpoint
    • 1st Quartile
    • 3rd Quartile
    • Video Complete
    • Impression
    • Click

The following third-party video hosts are accepted:

  • VAST 2.0, VAST 2.0 with VPAID 1.0 Flash, VAST 2.0 with VPAID 2.0 JS, and VAST 3.0

Download the PDF version here.

File type accepted:

  • MP4 files only

Length:

  • 15 or 30 second slots

File quality:

  • 1080p (1920 x 1080)

Bitrate:

  • 22,500 kbps (22.5 mbps) recommended

Audio:

  • Audio sample rate: 48 kHz
  • Audio bitrate: 192 kbps

File tags:

  • VAST only
  • VPAID and MRAID tags not supported

Download the PDF version here.

File formats accepted:

  • MPEG-2
    • Audio codec: MPEG Layer II or Dolby AC-3
    • Audio bitrate: 128 kbps or better
  • MPEG-4
    • Video codec: H.264
    • Audio codec: AAC
    • Audio bitrate: 128 kbps or better

Length:

  • 15 or 30 second slots

File quality:

  • 1280 x 720 for 16:9 aspect ratio
  • 640×480 for 4:3 aspect ratio

Please Note: Video file must be uploaded to YouTube and must be public and allow embedding (send video URL, shortened URL not allowed)

Download the PDF version here.

File types accepted:

  • .MP3, .M4A, .WAV

Length:

  • 15 or 30 second slots
    • 60 seconds available but not recommended

Bitrate:

  • 192 kbps

Companion banner file:

  • Ad size: 300×250
  • File type: JPG, PNG
  • File size: 150 kb

Download the PDF version here.

Formats accepted:

  • Hosted HTML file (recommended)
    • 650 pixel width (recommended)
  • Static image (JPG, PNG, GIF, or PDF)
    • 650×813 pixels (aspect ratio)
  • HTML .ZIP file
  • **We offer designed and formatted email templates to use at a standard Artwork Creation fee

File size:

  • 200 KB (including images and any other assets)

Email width:

  • 650 pixels wide is recommended (images included should be within width requirement)

Subject line:

  • (20 – 40 characters is recommended)

Email contents:

  • Body text and images are variable when using an HTML file

Additional Resources:

Download the PDF version here.

Social media channels supported:

  • Facebook & Instagram

Creatives are determined by the monthly spend level/tier

  • Tier 4: max 2 creatives per campaign
    • Single image
    • Video
    • Carousel
  • Tier 3: max 4 creatives per campaign
    • Single image
    • Video
    • Carousel
  • Tier 2: max 6 creatives per campaign
    • Single image
    • Video
    • Carousel
    • Slideshow
    • Dynamic ads
    • Dynamic retargeting
  • Tier 1: 10+ creatives allowed per campaign
    • Single image
    • Video
    • Carousel
    • Slideshow
    • Dynamic ads
    • Dynamic retargeting
    • Collection/instant experience
  • Refer to the document here for required specs per creative type

Please ensure the following details are provided for a local search engine

Optimizations campaign:

  • Campaign start date (6 month campaign minimum required from activation)
  • Advertiser website
  • Advertiser logo
  • High-resolution images (minimum 720 x 720 pixel resolution)
  • Special hours/closed for holidays (preferred)
  • Google Business Profile (GBP) owner-level access granted to Google Business Group ID
    • Campaigns can only begin once Google Business Profile access has been shared and confirmed
  • Facebook profile access granted
  • Yelp access granted to [email protected]
  • First names & emails for review generation

Local SEO product summary sheets:

Please ensure the following details are provided for a search engine

Marketing campaign:

  • Campaign start and end date (3 month campaign minimum required)
  • Geographic targeting
  • Advertiser address
  • Advertiser website
  • Phone number for call tracking
  • Conversion URL
  • Google business email address
  • Monthly campaign spend amount
  • Overall campaign marketing goal

SEM product summary sheets:

Animation:

  • Naylor recommends a maximum of 15-18 frames per second, and a maximum animation length of 30 seconds

Click tags:

  • Click tags should be set up in the following format: clickTag
  • Ads serving within an iFrame should open in a new window when clicked

Conversion pixels:

  • Conversion pixels can be placed on your site and associated with a targeted advertising campaign to help track and report on what users do on your website after they click on your ad. This pixel only has to be placed once per advertiser

Creative rotations:

  • Programmatic advertisements are configured to rotate evenly and subsequently optimize based on the best-performing ad sizes. Upon request, we can accommodate serving multiple pieces of creative artwork simultaneously; however, this setup may not follow a fixed rotation schedule
  • A/B testing can be applied to any campaign to compare performance; however, it must be requested and configured prior to the campaign’s launch

Tracking tags & reporting:

  • While we can accommodate the use of 3rd party tags on targeted advertising campaigns running through our ad trafficking platform for the purpose of impression and click tracking visibility, we base all campaign performance (including impressions and clicks) by what is reported in our platform. Our ad trafficking platform proactively filters invalid traffic from its reporting. We cannot abide by individual traffic requirements set by 3rd party tag providers for any served ad campaigns, and will not monitor campaign performance by external platforms outside of our ad server

Need help formatting your ad or confirming specs?

Contact your Naylor representative or our support team

Contact Advertiser Support