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Sponsored Content Guidelines

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  • This position is available on a limited basis pending association approval
  • Article should be supplied in a Word document
  • Article should be no more than 2,000 words
  • One feature image can be included as well as one company logo
  • Either image can be no wider than 600 pixels
  • Feature image will also be used as thumbnail on the TOC list (sized at 200 x 200 pixels) unless the advertiser supplies another 200 x 200 px image for thumbnail
  • Hyperlinks can be included and should be contained within a Word document
  • Sponsored content article example can be seen in the following PDF

The MarketBASE product introduces content marketing opportunities where advertisers can engage with users through more tailored messaging than display ads. This can come in the form of native advertising, which is geared toward shorter, sales-oriented promotions of products & services, or sponsored content, which is geared toward fully published thought leadership content. All types of content marketing will be displayed within the newly created blog section of MarketBASE, organized into three available content level options.

Content Level 1: Native Ad

Available native ad content types:
  • Company spotlight
  • Product showcase
  • Meeting showcase
  • Press release
Specifications for each native ad type:
  • Headline: up to 10 words
  • Summary: up to 50-70 words
  • Thumbnail image (180 x 150 pixels)
  • Call to action link (external URL)
Display:
  • Content appears in the blog feed for 12 months, and links out to an external URL
Guidelines:
  • Content should be a quick summary blurb, geared to a product or service offering from the advertiser, and relevant to the industry of the online buyers’ guide
  • Content is promotional in its messaging and displayed as true text for increased SEO

Content Level 2: Advertorial​

Advertorial content types available:
  • White paper
  • Video showcase
  • eBook
  • Case study
Specifications for each advertorial type:
  • Headline: up to 12 words
  • Summary: up to 500 words
  • Featured image (larger than 500 pixels wide, will scale down)
    • For video showcase, this will instead be a YouTube link to allow the video player to be embedded on the page
  • Call to action/download link
Display:
  • Content appears in the blog feed for 12 months, and links to an internal landing page to see the full article and a call to action link
  • Content can link to your company’s premier listing for cross-promotion on the MarketBASE site
Guidelines:
  • Content should be geared to a product or service offering from the advertiser, relevant to the industry of the online buyers’ guide
  • More content is permitted with the advertorial option, allowing for a deeper dive into an advertiser’s messaging
  • Content is promotional, displayed as true text for increased SEO
Native Ad Guidelines

Content Level 3: Sponsored Content

Available sponsored content types:
  • All content level 3 options will be labeled as “Sponsored Content” onsite, but can include any type of thought leadership content
Specs:
  • Headline: up to 15 words
  • Summary: up to 2,000 words
  • Featured image (larger than 500 pixels wide, will scale down)
    • Up to 3 additional images (larger than 500 pixels wide) can be included in the body of the article
  • Call to action links (can include multiple within the body of the article)
Display:
  • This option appears in the blog feed for 12 months and has guaranteed placement in the “Featured Content” widget on-site for the 1st month purchased
  • The advertorial also links to an internal landing page to see the full article and call to action links, and can link to your company’s premier listing for cross promotion on the MarketBASE site
Guidelines:
  • Content should be geared toward a relevant industry topic within the buying and selling exchange
  • Content should identify an issue and/or solution that would benefit buyers and suppliers in the industry
  • Content should be independent of the advertiser, and the overall message should not be directly promotional in nature
  • The association reserves the right to review and edit any sponsored content as it deems necessary to meet the above requirements prior to publishing
Sponsored Content Guidelines
  • Image/logo must be 180 x 150 px
  • Image/logo format must be a JPEG or PNG file, @72 dpi, RGB
  • No animation
  • Font size should be a minimum of 10 pts, depending on the font family (avoid using serif fonts)
  • Headline: advertiser supplies up to 64 characters including spaces
  • Summary text: advertiser supplies up to 465 characters including spaces
  • Call to action text: advertiser supplies up to 64 characters including spaces (e.g. Click Here, Read More)
  • Advertiser supplies call to action URL
eNewsletter Sponsored Content

JPG Ad

HTML Ad

  • Client supplies, or Naylor will design for a fee
  • Width: 610 pixels, height: 1024 pixels
  • Creative accepted: one file, static JPG or GIF only (no animation allowed)
    • Max file size: 100 KB
  • Third-party party tags and 1×1 tracking pixel tags of any kind are not accepted
  • File must be created/saved in RGB color mode (most digital graphics and photos are already in RGB mode; check this by viewing the file properties)
  • File must be a minimum 72 dpi
  • One URL click tag is accepted
  • See LIVE example here

True Text Advertorial

Here are a few available standard sizes. Association websites have numerous custom ad sizes and restrictions. To ensure you have the correct specs, please contact your Naylor representative or refer to the association-specific media kit.

 

  • Client supplies HTML code
  • Width: 610 pixels, height: variable
  • Inline styles only
  • Message should be addressed as a general greeting and not include personalization, such as sir/madam or hello/hi, as no code will pull through even if included in the template submitted to add a name in the greeting
  • Images/supporting files must be served from client server as Naylor does not host files
  • Full absolute path for images/supporting file
  • Third-party party tags and 1×1 tracking pixel tags of any kind are not accepted
  • Naylor cannot provide native click reporting for HTML ads, so please include click tracking URLs for all relevant links within the HTML code and reported clicks will then be available to monitor on the client side
  • See LIVE example here

Magazine Microsite Sponsored Content Ad Guidelines:

  • Creative accepted: 600×350 banner. Static JPG or GIF only. No animation allowed.
  • Third-party tags and 1×1 tracking pixel tags of any kind are not accepted
  • File must be created/saved in RGB color mode (most digital graphics and photos are already in RGB mode; check this by viewing the file properties)
  • File must be minimum 72 dpi
  • One company logo (150 pixels wide max)
  • Company tagline (5-10 words)
  • 70-100 words of text
  • Call-to-action text (5-7 words). If not provided, the default text will be “Learn More”
  • One URL/call-to-action link
    • Click-thru tags are accepted for an ad’s URL, such as UTM codes, which can be built through Google’s UTM builder
      • Please note: Email addresses cannot be used as a URL/Web link
  • See LIVE example here
  • Limited to one advertiser per month (as a default standard)
  • Sponsored content articles will be prominently placed on the home page of microsites for the month purchased and will continue to live on the site on the assigned category page
    • Advertisers must choose 1 editorial category from the available list of categories on the site
  • Article content:
    • Content should be supplied in a Word document
    • The title of the article should reflect the content of the article without mentioning the company name
    • Article must focus on the editorial category selected, since it will live on this category page for the life of the site
    • Article should be no more than 2,000 words
    • Hyperlinks can be included
    • One featured image can be included, as well as one company logo
      • Featured image will show full size on the article but will appear in various sizes on smaller content widgets