Responsive Ad Size Requirements

For online projects running on Google’s Ad Manager (GAM, formerly known as DFP), the following mobile/responsive sizes should be provided for Naylor’s Interactive Advertising Bureau (IAB) standard ad units. Some online projects have custom mobile/responsive sizes. Please verify custom sizes on your project media kit if your intended mobile responsive sizes do not match the standard sizes below.

728 x 90 Leaderboard

• Desktop = 728 x 90
• Tablet = 728 x 90
• Mobile = 320 x 50

300 x 250 Rectangle

This position keeps its native size on all devices.

• Desktop = 300 x 250
• Tablet = 300 x 250
• Mobile = 300 x 250

160 x 600 Skyscraper

• Desktop = 160 x 600
• Tablet = 160 x 600
• Mobile = 300 x 250

970 x 90 Super Leaderboard

• Desktop = 970 x 90
• Tablet = 728 x 90
• Mobile = 320 x 50

970 x 250 Billboard

• Desktop = 970 x 90
• Tablet = 728 x 90
• Mobile = 320 x 50

300 x 600 Wide Skyscraper

• Desktop = 300 x 600
• Tablet = 300 x 600
• Mobile = 300 x 250