Your Audience Is Out There; We Know How to Reach Them

Reach qualified buyers beyond association channels with data-backed strategies tailored to your goals. Naylor’s third-party digital solutions help you connect with high-value prospects across web, mobile, video, search, and social, delivering the right message to the right audience at the right time.

Data-Driven Targeting. Omnichannel Strategy. Real Business Impact.

Digital advertising will surpass an 80% share of total ad spend for the first time in 2025

-eMarketer

Targeted advertising spend accounts for more than 91.5% of all digital display advertising spend as of the end of 2024, and will continue to grow.

-eMarketer

Buyers who regularly see a marketer’s banner as a result of their display advertising are 84% more likely to engage with that marketer and 32% more likely to shortlist them for a future purchase

-TechTarget

Over 50,000 brand-safe websites* are included in our targeted advertising network.

*Site placements are examples, not guaranteed per campaign.

Naylor offers a robust catalog of digital product solutions, including display, video, email, social and more that help target and engage with your audience at every stage of the sales funnel, creating a full marketing strategy that maximizes reach and results.

Learn more about each product below:

Targeted Display

Targeted Display is designed to boost any business seeking to get their message in front of their target market, any place at any time. Our Display product reaches the ideal market through a blend of proven targeting tactics, including site retargeting, behavioral, content, demographic, geographic and search targeting.

Geofencing

Geofencing: Targeting users in specific locations in specific time frames through a geofence tactic allows you to reach smaller, niche audiences through more high frequency advertising. By combining with site retargeting, geofencing is a great way to maximize event presence before, during and after association meetings and trade shows through two specific tactics:

Geofencing Microproximity: Target people on their mobile devices based on where they are in real-time. This can be used in a specific show venue during key event dates to maximize exhibitor booth presence.
Geofencing Device ID: Target people on their mobile devices based on exactly where they have been, up to 12 months in the past. This can be used to target last year’s attendees at an association event, as well as retarget users picked up through the Microproximity tactic for this year’s event.

Email Marketing

Email Marketing: Securely deliver your message to a specific consumer audience using hundreds of demographic targeting options and geographic focus via a dedicated email blast to users guaranteed to receive your message in their inbox.

Video Pre-Roll

Video Pre-Roll: Leverage the power of pre-roll advertising on video players across the web through 15 or 30 second video spots, coupled with precise targeting tactics including behavioral, demographic, geographic and site retargeting to increase both brand recall and intent to take action.

Native Advertising

Native Advertising: Seamlessly integrate your brand’s most engaging images and content into geographically and contextually relevant editorial using a single creative that dynamically adapts to match font and format.

Streaming Audio

Streaming Audio: Reach your target audience via behavioral, demographic and geographic targeting through any form of streaming audio that users engage with daily, including music, podcasts and more.

Facebook and Instagram

Facebook and Instagram: Leverage the power of two billion monthly Facebook users and 500 million daily Instagram users with some of the most precise audience targeting available today, including site retargeting and audience lookalike tactics.

YouTube Video

YouTube Video: Retarget and serve video ads to your ideal audience via geographically and contextually relevant videos watched on YouTube.

Local Search Engine Optimization (SEO)

Local Search Engine Optimization (SEO): Improve your business’ local visibility to drive foot traffic and phone calls. Expand your footprint by ranking higher locally while getting engaged with your customers. Local SEO packages are available via LocalOne, Local Standard and LocalPro.

Streaming TV

Streaming TV: Reach users on all of their screens as they view live or on-demand programming through any connected device. Streaming TV can target users via behavioral, demographic, geographic and site retargeting, and is leveraged across a mix of large and small mobile device screens. Streaming TV can also focus in on specific geofenced audiences, as well as remium, non-FAST (free ad-supported television) channels.

Search Engine Marketing (SEM)

Search Engine Marketing (SEM): Place advertisements at the top of search engine result pages. Reach potential customers at the moment they search for relevant products or services online. SEM packages are available via Google and Microsoft Ads.

Campaign Requirements

Targeted advertising via Programmatic Display, Geofencing and Native tactics require delivering a minimum of 10,000 impressions per month, to ensure an effective reach and frequency to your target audience.
Targeted advertising via Programmatic Video Pre-Roll and Streaming Audio tactics require delivering a minimum of 40,000 impressions per month.
Targeted advertising via Streaming TV tactics require delivering a minimum of 20,000 impressions per month.
Targeted Email advertising can deliver to any number of email users per send based on how many users align with your targeted audience profile.
Local Search Optimization campaigns require a minimum 6 month commitment.
Search Engine Marketing campaigns require a minimum 3 month commitment, based on your ideal monthly spend level.
Social Media via Facebook and Instagram campaigns require a minimum 3 month commitment, based on your ideal monthly spend level.

Product Rates

Product	Volume	Rate
Email – 250k Emails	250,000	$8,000.00
Email – 200k Emails	200,000	$6,800.00
Display + Geofencing	240,000 Impressions	$6,720.00
Display Blend	240,000 Impressions	$6,240.00
Email – 150k Emails	150,000	$5,100.00
Display + Geofencing	120,000 Impressions	$3,840.00
Display Blend	120,000 Impressions	$3,600.00
Email – 100k Emails	100,000	$3,400.00
Display + Geofencing	80,000 Impressions	$2,720.00
Display Blend	80,000 Impressions	$2,560.00
Email – 50k Emails	50,000	$1,800.00
Display + Geofencing	40,000 Impressions	$1,440.00
Display Blend	40,000 Impressions	$1,360.00
Email – Up to 32,500 Emails	0–32,500	$1,250.00

Additional Services
Artwork Creation: $125.00

Creative Guidelines & Ad Specs
Ensure your assets are campaign ready. View detailed ad specs here.